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Kickers

PROFILE:
 
In 1970 the first Kickers product line was designed to complement denim jeans by Daniel Raufast in France. Inspired by a poster for the musical “Hair”, featuring young people in jeans but no shoes, the products were distinguished by the use of features normally associated with a pair of jeans. A brand was born, with real and close associations with denim, young people, music, and fun.